This presentation is designed for those who have a general awareness of, interest in or responsibility for the online promotion of advocacy efforts. It will review key strategic decision points in promoting a cause, initiative, campaign or event. It also will address ways various types of content – text, images, videos – can be leveraged for maximum effect, with a focus on websites, blogs and social media. There also will be opportunities to discuss the ongoing management and optimization of these efforts, and how to measure success – as well as to share insights and questions from your own experience.
Marc DelMonico and Matt Smith, Executive Producers, Peripshere Media